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Steven Kimberly works in manufacturers' representation, helping consumer product brands secure placement with retail buyers across North America. His experience covers the full path a product takes to retail, from the first buyer meeting to category review and shelf placement, across channels including mass retail, grocery, specialty, and ecommerce.
He has a practical understanding of how retailers assess new products and why some brands break through while others do not. In his free time, Steven writes about the retail distribution process, sharing observations drawn from his work in the field.
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