I was looking for a clear way to identify and clean up overlapping terms that were competing against each other in my Google Ads account. In the middle of my research, https://cattix.com/blog/redund....ant-keywords-google- became the resource that stood out. The article explains what redundant keywords are, including same terms with different match types, close variations, and overlapping entries across ad groups, and outlines how they cause budget cannibalisation, unpredictable ad serving and diluted Quality Scores.
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